Module Code - Title:

BS4001 - PRINCIPLES OF INTERNATIONAL BUSINESS

Year Last Offered:

2023/4

Hours Per Week:

Lecture

3

Lab

0

Tutorial

0

Other

0

Private

0

Credits

6

Grading Type:

Prerequisite Modules:

Rationale and Purpose of the Module:

This module aims to provide students with an understanding of the international dimensions of business. It provides students with a foundation in the theory and practice of businesses operating within a globalised context. The module introduces students to the extensive remit of international business activity and to key concepts concerning companies operating internationally.

Syllabus:

The course will introduce topics concerning international business while illustrating its scope and importance. Topics will include the impact of geography, culture and politics on business dealings. Students will study formal institutions (economic and political) and informal factors such as culture, religion, language and ethics. Other topics may include: globalisation; international trade; corporate social responsibility; global branding; international management strategy.

Learning Outcomes:

Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)

Recognise the scope of international business activity. Describe and discuss the different elements of culture and their impact on operating at a global level. Identify, define and discuss the formal institutions that affect global business. Critically evaluate the impact of language, religion and globalisation on international business. Give examples of how currency issues impact business dealings.

Affective (Attitudes and Values)

N/A

Psychomotor (Physical Skills)

N/A

How the Module will be Taught and what will be the Learning Experiences of the Students:

Research Findings Incorporated in to the Syllabus (If Relevant):

Prime Texts:

Peng, W.M. and Meyer, K. (2011) International Business , London: Cengage Learning

Wild, J., Wild. K, and Han, J. (2009) International Business: The Challenges of Globalisation, 6th edition , London: Prentice Hall

Hofstede, G. and Woods, M. (2011) International Business: An Introduction , London: Palgrave Macmillan